Business to business marketing is all about starting, building and keeping relationships.
This can be done in many ways, but in marketing there are sixteen options available to your business. Some are more popular than others, as you’ll learn from the recent study.
The comparison between overall marketing strategies as compared to SEO strategies for B2B are almost identical in areas, and we see ‘Content Development’ as a challenge for most B2B businesses.
Here are the 16 factors to consider.
This is listed in order of least popular to most popular. This is an original from Sagefrog Marketing Group.
- Online Ads
- SEM (search engine marketing)
- Print Ads
- Direct marketing
- Press releases
- SEO (search engine optimization)
- Social Media Marketing
- Email marketing
- Website (and development)
Contrast this B2B marketing strategies chart with the recent findings from MarketingSherpa.
The effort to create content (Content Marketing Tactics Download) and develop SEO best practices around it, increases as you look to the top, right (see chart below).
Blogging, Links and content development take the most effort.
What is your most popular B2B strategy? And, how is it working?
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scales up customers, leads and sales. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.