You should not have to listen or read about any more projections about the future from anybody else but the source, the guys who actually “own” the Internet. In a recent interview, Google’s CEO Eric Schmidt covers the topic, and you might want to take notice. He was interviewed by Whit Andrews and Hung LeHong from Gartner. There were 5000 CIOs and IT Directors at Gartner Symposium/ITxpo Orlando 2009.

The “real-time search” discussion is of top priority for Google, and add all the social networks and traffic, you can see why. John Battelle, for example, refers to this as the new “referrer economy”. Traffic will come from search and referrers from these networks, and Google wants to be right smack middle of it.

Listen to this extract of the interview. Do you think he’s right? Where do you think we’ll be in 5 years? SEO for one, is not dead, and never will be. Why? – because content and links will always rule.

[cb type="person"]John Battelle[/cb]
[cb type="person"]Eric Schmidt[/cb]

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