Duplicate content can be considered the slow death to rankings and traffic drops.
Here is a quick way to check it, and to start working on fixes for it.
We know that the TITLE (HTML) code is extremely important to search engines. Tweaking and updating this tag alone will change, and sometimes drastically, your quality indicator with search engines: spidering, indexation, ranking, traffic (not conversion, that’s a different topic).
Define a document title. Required in every HTML and XHTML document. User agents may use the title in different ways. For example:* Web browsers usually display it in a window’s title bar when the window is open, and (where applicable) in the task bar when the window is minimized.
* It may become the default filename when saving the page.
* Search engines’ web crawlers may pay particular attention to the words used in the title.The title element must not contain other elements, only text. Only one title element is permitted in a document.
TITLE existed in HTML Tags, and was standardised in HTML 2.0; still current.
So, go to Google, and type into search box: “site:http://www.yourdomainhere.com” and check the resulting listings. Page through at the bottom of the page, and check to see if you have unique TITLEs (they will show up in blue hyperlink text in Google). For the ones that you have an issue with, well – go back and fix them. We see problems in this area – all the time!
As always, make sure you are tracking the changes, so you can see the impact. Understand first, then apply. This is the first step. Contact your SEO provider to give you more assistance.
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2 Responses to “Quick SEO Tip: Duplicate Content Issues On Your Website?”
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Using the Canonical tag will also help. Unique Titles and unique keywords are just the beginning. Actually, unique content is difficult to create. One other person will surely think of the same idea somewhere in the world. However, if your site is older and has better ranking in the SEs, having duplicate content is not as bad as you might think. Google will actually place the content's value in your favor.