Recently, we came across a brilliant interview on “How to linkbuild” – and answering questions like these:
What are the three most important criteria a search engine robot might consider when it is evaluating an inbound link?
How does PageRank play into natural search rankings and what does PageRank really mean?
Once you’ve established SEO best practices for internal linking procedures, is it worth the time to go back and adjust the entire website? Or should you just move forward with these new practices?
How does the actual text in a hyperlink play a role in SEO?
Will I be passing link value to my competitor if I link out to their website?
From an SEO point of view, when is it advisable to link out to a resource, and will linking out actually help my natural search rankings? If so, can you explain why?
For a under the hood discussion to find answers to these questions and many more articles, please look at this linking article.
Also, as a refresher – make sure to read the “Top Ranking Factors” (SEOMOZ) official document, you’ll understand better how to balance onpage and offpage (links) factors for optimum ranking.
Two days before the first Large Hadron Collider experiment, one of the websites dedicated to the controversial project was defaced by hackers who identified themselves as the GST, or Greek Security Team.
The U.K. newspaper, The Telegraph, reported today that the hackers temporarily replaced a message on one of the European Organization for Nuclear Research’s or CERN sites with a message reading “We are 2600—don’t mess with us.”
James Gilles, a spokesperson for CERN told the Telegraph that the project’s network was not permanently damaged.
“It was defacement, and that’s all it was,” said Gilles. “It was benign, but it reminds us that we need to be vigilant.”
The site has since been brought back up but is now available only to CERN users.
Mobile social networking services sites, services on the rise.
Its official: social networking sites aren’t just for computers anymore. Many major companies have made announcements in the past week that they are now or will soon be offering mobile social networking services.
One such company, Visto, unveiled a new service called Visto Mobile 6 which allows you to constantly check popular social networking sites like Facebook, MySpace, Flickr, and others from your mobile phone to find out if any of your social networking friends have updated or changed their pages.
AT&T and Verizon have also announced new services. AT&T’s My Communites is a $2.99 per month service and Verizon’s SocialLife for $1.49 are both based on the Intercasting Corp Anthem social networking platform. Yahoo has also developed a version of its oneConnect service that will allow people to monitor social networks using their Iphone or regular mobile phone.
So what’s next for social networking? If these new apps and services become as popular as most people predict they will, social networking may become the most valuable technology-based business communication method since email. If so, look for every CEO of every major corporation to have a MySpace in the very near future.
Nobel laureate professor plans to continue experiments as planned
September 10, 2008— Amidst the excitement, growing controversy and increasing Internet rumors of imminent doom surrounding the Large Hadron Collider, Frank Wilczek, MIT professor and Nobel laureate has found himself the recipient of several death threats for his involvement in the experiments.
Today, the Large Hadron Collider performed the world’s biggest physics experiment, one that scientists hope will help to explain how our universe was created, and one that some believe could create a black hole with the potential to destroy the Earth and the entire galaxy.
Some people are taking the rumors of the halt of existence in stride, hosting “end of the world parties” and wearing t-shirts with sayings like “Hey, baby, mind if I collapse my atoms into yours?” Others, however, aren’t laughing. A lawsuit filed in March of 2008 by Spanish science writer Luis Sancho and former nuclear safety officer Walter Wagner, called for further tests and research before any experiments were performed, sparking the first wave of doomsday rumors.
The European Organization for Nuclear Research CERN, released a statement last week that the rumors, lawsuits, and fears are “unfounded,” and according to CERN Director Robert Aymar, any danger is “pure fiction.”
“The doomsayers just don’t understand,” Bolek Wyslouch, a professor of physics at MIT said in an interview earlier today. “We live in a world where media, television, and movies make claims, and I’m sure people are confused between reality and fiction and may go to extremes. You don’t usually hear so much in the media about the possibility of destroying the earth. It’s ridiculous.”
Jen Hirsch, spokeswoman for MIT told the press that both MIT campus and Cambridge, Mass police are aware of the threats and added that although Wilczek was part of the LHC advisory committee for six years, he is no longer associated with the project.
September 9, 2008 – search marketing news pick for the day:
A proposed search advertising deal between search engine giants Google and Yahoo has prompted some major national advertisers, including Wal-Mart, Pepsi, Ford, and Sara Lee to send a letter of protest to the U.S. Department of Justice.
According to ComputerWorld.com, the Association of National Advertisers—the group responsible for representing the corporations involved, the letter, sent to Assistant General Thomas Barnett is a result of a “comprehensive independent analysis of the deal, which under Yahoo Inc. would run advertising from Google Inc. alongside its search results.”
“A Google-Yahoo partnership will control 90% of search advertising inventory,” said ANA President and CEO Bob Liodice in a recent post on the ANA website.
When asked for comment, Google’s senior manager of global communication and public affairs, Adam Kovacevich released the following statement: “Numerous advertisers have recognized that this agreement will help them better match their ads to user’s interests, and that ad prices will continue to be set by competitive auction.”
The Justice Department is currently reviewing the proposed four-year deal, which would generate an estimated $250 to $50 million in operating cash flow during the first year and up to $800 million during subsequent years.
